TIG begins every communications consultation by developing a written plan – a strategy -- an obvious but remarkably uncommon approach in a sector dominated by publicists. That’s to ensure that a company or institution’s communication efforts support and promote its broader institutional goals. TIG is able to effectively implement the strategies it develops because of the deep experience and contacts its principals have in the media business and in crisis management. Unlike many in a field dominated by publicists, TIG understands that there can be times when the best communication tactic is silence.
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