Strategic Planning

TIG’s principals are strategic thinkers whose approach is informed by their expertise in market research and their practical experience as operators of websites, internet companies, newspapers, and magazines.

Major strategic planning projects have included the repositioning of several underperforming magazines, a re-examination of the content strategy at a major website, creation of an international business development and licensing plan for a leading business magazine, formulation of a new product development strategy for a book publisher, creation of a new audience aggregation and content strategy for a newspaper publisher, and the repositioning of a website for a large newspaper publisher.